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<h3>At TDW we put people first - that means working everyday to ensure the pipelines that run through our communities are operating safely and reliably. What sets us apart is our expertise, experience and commitment.</h3>Each day we dedicate ourselves to treating each other, our customers and our community with care and respect.OverviewThe senior product marketing specialist acts as the key liaison with sales and product teams within specific business units to identify customer needs, develop content to meet those needs, and use marketing tools to deliver promotions through optimal channels and formats for each audience. The focus is mainly on market-facing promotions, with some overlap into employee brand empowerment. This person is a great listener and a clever storyteller, driven by ambition - with a passion for curiosity and experimentation.In addition, the role will maintain marketing digital platforms mainly in terms of interfacing content. This requires knowledge of processes and vocabulary, with the ability to collaborate and manage strategic relationships with technical support vendors and contacts.The product marketing specialist reports to the Marketing &amp; Communications manager, working alongside the team’s tradeshow, design and communications specialists on-site in Tulsa, OK with flexible work benefit.Key Responsibilities <ul> <li>Develop dynamic, value-driven messaging for product launches, campaigns and marketing materials.</li> <li>Act as a primary marketing partner to specific business units, aligning closely with sales and product teams to identify customer needs and marketing value add.</li> <li>Develop and implement custom emails and landing pages for key marketing campaigns.</li> <li>Leverage search engine advertising and manage paid search campaigns.</li> <li>Identify content &amp; channel improvement opportunities by testing, collecting and analyzing engagement data across channels.</li> <li>Keep up with industry trends and make recommendations to help drive the company's marketing strategy initiatives.</li> <li>Work closely with external partner to coordinate Drupal website development and maintenance.</li> <li>Maintain external website content and operations. </li> </ul>Skills &amp; Experience: <ul> <li>5+ years in marketing.</li> <li>Bachelor's degree in marketing, communications or related field preferred.</li> <li>Exceptional project management skills with the ability to juggle multiple projects and deadlines.</li> <li>Excellent written and verbal communication skills, with experience creating impactful content.</li> <li>Strong collaboration and relationship-building skills across teams and departments.</li> <li>Knowledge of design tools such as Adobe Creative Suite or Canva is a plus.</li> <li>Experience with SEO/SEM and paid media strategies is a plus.</li> <li>Demonstrated experience in email marketing platform such as Hubspot Salesforce Marketing Cloud Account Engagement preferred).</li> <li>Familiar with digital display advertising platforms (Google AdWords, LinkedIn Campaign Manager).</li> <li>Familiar with Google Analytics.</li> <li>Knowledge of basic HTML and CSS.</li> <li>Familiar with Drupal CMS.</li> </ul>

T.D. Williamson

Senior Marketing and Communications Specialist  - Product Marketing

<h2>Summary</h2> Yelp’s cutting edge performance marketing team is on a mission to help connect consumers with local businesses and service professionals. Our team works together to drive growth and positive contribution margin by acquiring new customers, new businesses, and maximizing yield and revenue from paid marketing channels. The team has large budgets, dedicated support from Google and Bing, and wide-open opportunities for growth. We are looking for an experienced Search Engine Marketing (SEM) Manager with strong analytical skills, business acumen, and a deep understanding of Search Marketing to join our performance marketing team. You'll work to optimize portfolio operations of a 7 figure monthly SEM budget in order to drive marketplace growth. We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes. This is a full-time remote role based in the United States. <h2>What you'll do:</h2> <ul> <li>Manage the day-to-day operations for our paid search marketing strategy, setting up campaigns, optimizing bids, ad copy, landing pages, and more.</li> <li>Obsess over data. You will analyze performance metrics from internal database tools, third party systems, APIs, and data feeds to drive growth in profit.</li> <li>Think big picture, dig into the data, uncover trends and communicate findings to the team and key stakeholders across the business.</li> <li>Monitor and report on daily SEM portfolio performance using our in-house SEM systems and conduct analysis and investigations using Excel, Tableau, and SQL.</li> <li>Create a roadmap for continual innovative testing to drive growth and ongoing optimization to drive efficiencies and achieve performance targets.</li> <li>Conduct tests on SEM best practices including, but not limited to: <ul> <li>Portfolio Expansions</li> <li>Traffic Curation</li> <li>Ad Copy Testing</li> </ul> </li> <li>Evaluate test results using Excel &amp; Stat Sig calculators to determine if the results meet success criteria and if they are statistically significant.</li> <li>Demonstrate flexibility in a constantly changing search ecosystem and stay apprised of latest trends and best practices.</li> <li>Collaborate with our in-house analytics and technology teams to conduct performance deep dives and inspire the next generation of our portfolio management tools.</li> </ul> <h2>What it takes to succeed:</h2> <ul> <li>4+ years of experience using Google Adwords and Bing Ads with large keyword portfolios and at least high 6 figure to 7 figure monthly search budgets required.</li> <li>Deep understanding of automated search bidding strategies including tCPA &amp; tROAS required.</li> <li>Exceptional analytical capabilities and the ability to turn trends into actionable insights and hypotheses.</li> <li>Advanced proficiency with Excel is a must (e.g. Power user leveraging Vlookups, pivot tables). Ability to use SQL and Python is a big plus.</li> <li>Bachelor's degree in a quantitative field (e.g. mathematics, statistics, computer science, etc.).</li> <li>Excellent leadership and collaboration skills (e.g., communicating, coordinating, building consensus, influencing without authority, listening, being open to other perspectives).</li> </ul> <h2>What you'll get:</h2> <ul> <li>Effective your first day: Full medical, vision, and dental </li> <li>15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday</li> <li>Up to 14 weeks of parental leave</li> <li>Monthly wellness subsidy</li> <li>Work from home reimbursement</li> <li>Flexible spending account</li> <li>401(k) retirement savings plan</li> <li>Employee stock purchase plan</li> <li>Compensation range for this position is $106,000 - $198,000 annually. You may also be offered a bonus and benefits.</li> </ul> <h2>Closing</h2> At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.” We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability. Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience. We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco). We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at <a href="mailto:accommodations-recruiting@yelp.com" target="_blank">accommodations-recruiting@yelp.com</a> or 415-969-8488.<a href="http://voice.google.com/calls?a=nc,%2B14159698488" target="_blank"></a> Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes. <a href="https://docs.google.com/document/d/e/2PACX-1vSiQ5ajIdwoMv07VjFKWB71xJJU-yzWOgQkZLRngmFFhquutnmdihX5_E9lY0Qq6m7VSTNQfeO_tMKK/pub" target="_blank">US Recruiting and Applicant Privacy Notice</a> #LI-Remote

Yelp

Senior Search Engine Marketing Manager (SEM) - Remote

About the RoleBlackbaud unleashes the potential of the people and organizations who change the world, and we’re growing our team. As the leading software provider exclusively dedicated to fueling social impact, you can expand what is possible across the nonprofit and education sectors and work with companies committed to social responsibility.As Sr. Principal, Strategic Account Marketer, you will play a crucial role in shaping and executing marketing initiatives that drive engagement and growth with our key accounts. You will develop and optimize ABM campaigns, leveraging your expertise to create targeted, multi-channel marketing strategies that resonate with the audience and drive measurable results. This position offers a unique opportunity to make a significant impact by collaborating with cross-functional teams and driving innovation in our marketing efforts.What You’ll Do:We’re looking for a customer-focused and innovative Sr. Principal, Strategic Account Marketing, to develop and optimize strategic account go to market initiatives. In this role, you’ll partner with the marketing, sales, and customer success teams to drive engagement and revenue growth for strategic accounts.As Sr. Principal, Strategic Account Marketer you’ll:<ul> <li>Develop and Lead Execution of Strategic Account Marketing Plans: Create and implement comprehensive strategic account marketing plans, emphasizing multi-channel strategies, that align with business objectives and drive measurable results.</li> <li>Drive Sales Partnership and Build Qualified Pipeline: Lead collaboration with the strategic account sales organization, SDR team and Customer Success team to align marketing efforts with sales goals, driving acquisition of new logo accounts, fostering upsell and cross-sell opportunities, and building a robust, qualified pipeline.</li> <li>Orchestrate and Optimize Campaigns: Lead the orchestration and optimization of targeted ABM campaigns to drive engagement and revenue growth for strategic accounts. Continuously refine campaigns based on performance data and insights.</li> <li>Analyze Data and Utilize KPIs: Identify trends, insights, and actionable recommendations that inform marketing strategies and drive business outcomes. Understand and utilize key performance indicators (KPIs) for Account Based Marketing to measure and optimize campaign effectiveness.</li> </ul>What You’ll Bring:<ul> <li>8+ Years Experience: Mastery in strategic account marketing, including digital marketing, marketing operations, and sales development.</li> <li>Software Marketing/ Sales Background: A deep understanding of Software Marketing/ Sales as to align with Blackbaud’s Markets</li> <li>Aligned Account Experience: Proven ability to address the diverse marketing needs of multiple accounts with valuations of 6+ figures</li> <li>Strategic Account Campaign Expertise: Demonstratable and proven experience in planning, executing, and optimizing strategic account campaigns in partnership with sales and customer success teams.</li> <li>Collaborative Mindset: Proven ability to work effectively with cross-functional teams, including marketing operations, product marketing, and digital teams, to execute campaigns and ensure cohesive integration of lifecycle marketing and customer journey strategies.</li> <li>Exemplar Analytical Skills: Ability to identify data gaps and the ability to independently seek, gain, and convey essential insights</li> <li>Curiosity and Learning Mindset: Deep sense of curiosity and a learning mindset to understand customer needs and explore innovative marketing approaches.</li> <li>ABM Technology Expertise: Demonstrated proficiency with the ABM (Account-Based Marketing) stack and the application of generative AI to analyze customer needs and develop personalized experiences.</li> </ul>#LI-REMOTEStay up to date on everything Blackbaud, follow us on <a href="http://bit.ly/FollowUsLI" target="_blank">Linkedin</a>, <a href="http://bit.ly/2xn65ez" target="_blank">Twitter</a>, <a href="https://www.instagram.com/blackbaud/" target="_blank">Instagram</a>, <a href="http://bit.ly/2yNWNJH" target="_blank">Facebook</a> and <a href="https://bit.ly/BLKBYouTube" target="_blank">YouTube ​</a>Blackbaud is a remote-first company which embraces a flexible remote work culture. Blackbaud supports hiring and career development for all roles from the location you are in today!Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.A notice to candidates: Recruitment Fraudulent Alert: Your personal information and online safety as a candidate mean a lot to us! At Blackbaud and our portfolio of companies, recruiters only direct candidates to apply through our official careers page at <a href="https://careers.blackbaud.com/us/en" target="_blank">https://careers.blackbaud.com/us/en</a> or our official LinkedIn page. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers, or conduct interviews via Skype. Anyone suggesting otherwise is not a representative of Blackbaud. If you are unsure if a message is from Blackbaud, please email <a href="#">blackbaudrecruiting@blackbaud.com</a>. The starting base pay is $117,200.00 to $157,500.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.Benefits Include:<ul> <li>Medical, dental, and vision insurance</li> <li>Remote-first workforce</li> <li>401(k) program with employer match</li> <li>Flexible paid time off</li> <li>Generous Parental Leave</li> <li>Volunteer for vacation</li> <li>Opportunities to connect to build community and belonging</li> <li>Pet insurance, legal and identity protection</li> <li>Tuition reimbursement program</li> </ul>

Blackbaud

Sr. Principal, Strategic Account Marketer

Position Summary: This position is responsibility for Global Sales, Product Management, After Sales, Marcom &amp; Client Education. This role requires a change agent that is high energy, results oriented, hard driving with ability to establish rapport with others on a global level. A leadership style that is firm and goal oriented, motivational, ethical, and engaging. Key Responsibilities: <ul> <li>Evaluates, builds, develops, reviews, manages and improves our sales team and sales representatives (Channel partners) across the Americas.</li> <li>Drives team to aggressively retain and grow existing customers as well as find and develop new prospects in their territories. Owns the monthly Sales Forecast and Opportunity pipeline. Owns efforts to win multi-year technical service contracts.</li> <li>Establish a culture in the sales organization that is results focused. Be a key driver in changing the sales organization's orientation from pure topline growth to profitable topline growth (i.e. limited discounting, etc.)</li> <li>Meet with key customers, assisting sales team with maintaining relationships, negotiating and closing deals. </li> <li>Develops annual sales plan to support Atlas organizational strategy and objectives.</li> <li>Manages product management and after sales divisions including NA &amp; International Technical Service and Customer Service. Sales Directors and Global After Sales Director are direct reports.</li> <li>Collaborates and partners with MARCOM, global product managers and other global functional areas by providing market analysis and feedback concerning market direction, customer needs, product requirements, business opportunities, competitive threats.</li> <li>Manages the development and administration of sales compensation plans and targets working in conjunction with Finance and Human Resources.</li> </ul> Position Requirements: <ul> <li>Bachelor's Degree; MBA preferred</li> <li>Either 7 plus years of Commercial Sales experience with track record of growing top and bottom line. Ideal candidate has both Sales and Operations experience.</li> <li>Preferred two plus years of Sales experience in technology, capital equipment, and/or instrument sales. International Sales experience preferred.</li> <li>Highly organized with attention to process and process improvement. </li> <li>Effective time management and follow-up skills.</li> <li>Demonstrated verbal and written communication skills that include ability to translate technical concepts to a non-technical audience.</li> </ul>

AMETEK

DVP, Global Sales  & Marketing

Airtable

Senior Content Marketer

Are you a visionary leader with a passion for creating impactful and engaging events and experiences? Do you excel at driving event strategies that deliver measurable results while showcasing a company’s innovative mission? If so, read on! We are looking for a dynamic and experienced Director of Events Marketing to lead and inspire our end-to-end marketing and production of Apollo’s strategic and field events, ensuring every initiative reflects Apollo’s core values and commitment to delivering exceptional customer experiences. This includes support for our biggest events each year. Apollo GraphQL is transforming how software teams build and scale applications by providing tools to seamlessly connect front-end applications and back-end data sources. Events are a vital part of how we bring our mission to life, creating opportunities to connect with our customers, partners, and developer community. In this role, you’ll collaborate with cross-functional teams to design and execute a bold, innovative events strategy aligned with Apollo’s mission and business objectives. Reporting to the CMO, you will play a pivotal role in shaping our global events strategy, delivering experiences that elevate Apollo’s presence, amplify our vision, and drive growth through meaningful connections. This is a remote role, but if you are based in the Bay Area, CA, that's even better!<h3>What you'll do</h3> <ul> <li>Develop and implement a bold, innovative, and comprehensive in person, hybrid, and virtual events strategy aligned with Apollo’s brand, products, and business objectives.</li> <li>Oversee the end-to-end strategy, planning, and execution of events, including budgeting, logistics, programming, vendor management, integrated campaign planning, and flawless on-site execution.</li> <li>Build and execute sponsorship and partner strategies, including identifying potential partners and negotiating agreements to enhance event reach and impact.</li> <li>Collaborate with leadership to develop a total investment and return strategy.</li> <li>Manage a direct report, an events marketing contractor, and an event planning agency.</li> <li>Collaborate with internal teams, such as Communications, Demand Gen, Sales, Product Marketing, DevRel, and Customer Marketing.</li> <li>Partner with senior leadership to define clear event goals, develop success metrics, evaluate outcomes, and communicate insights to inform future event strategies.</li> <li>Leverage analytics tools and attendee behavior data to optimize event performance and enhance engagement.</li> <li>Build and maintain relationships with external partners, sponsors, and vendors to elevate event quality and reach.</li> <li>Work with speakers, panelists, and content creators to develop compelling, audience-focused event content.</li> <li>Innovate on the attendee experience, using technology and creative concepts to engage and delight audiences.</li> <li>Monitor industry trends and competitor activities to keep Apollo’s events at the cutting edge.</li> </ul><h3>Who you are</h3> <ul> <li>Develop and implement a bold, innovative, and comprehensive in person, hybrid, and virtual events strategy aligned with Apollo’s brand, products, and business objectives.</li> <li>Oversee the end-to-end strategy, planning, and execution of events, including budgeting, logistics, programming, vendor management, integrated campaign planning, and flawless on-site execution.</li> <li>Build and execute sponsorship and partner strategies, including identifying potential partners and negotiating agreements to enhance event reach and impact.</li> <li>Collaborate with leadership to develop a total investment and return strategy.</li> <li>Manage a direct report, an events marketing contractor, and an event planning agency.</li> <li>Collaborate with internal teams, such as Communications, Demand Gen, Sales, Product Marketing, DevRel, and Customer Marketing.</li> <li>Partner with senior leadership to define clear event goals, develop success metrics, evaluate outcomes, and communicate insights to inform future event strategies.</li> <li>Leverage analytics tools and attendee behavior data to optimize event performance and enhance engagement.</li> <li>Build and maintain relationships with external partners, sponsors, and vendors to elevate event quality and reach.</li> <li>Work with speakers, panelists, and content creators to develop compelling, audience-focused event content.</li> <li>Innovate on the attendee experience, using technology and creative concepts to engage and delight audiences.</li> <li>Monitor industry trends and competitor activities to keep Apollo’s events at the cutting edge.</li> </ul><h3>Nice to have</h3> <ul> <li>Experience engaging with developer or technical communities, including developer advocacy events.</li> <li>Experience working in a high-growth startup environment.</li> </ul>At Apollo, we strive to provide competitive, market-informed compensation whilst ensuring consistency within the team in each country. We make hiring decisions based on your skills, experience, and our overall assessment of what we learned during the hiring process. In addition to the U.S. base salary range, we also provide equity and benefits. Apollo offers all U.S. employees a choice of 3 Anthem Blue Cross medical plans and California residents can also choose from an additional 2 Kaiser medical plans. Dental and Vision benefits are provided by Sun Life Financial. Location: This is a remote position that can be done from anywhere in the US. Equal Opportunity: Apollo is proud to be an equal-opportunity workplace dedicated to pursuing and hiring a talented and diverse workforce. Privacy: California residents applying for positions at Apollo can see our privacy policy <a href="https://www.apollographql.com/CCPA-Privacy-Notice-for-Employees.pdf" target="_blank">here</a>. E-Verify: Apollo is an E-Verify employer and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit<a href="https://www.e-verify.gov/" target="_blank"> E-Verify.</a>

Apollo Graph

Director of Events Marketing

<h2>About the team</h2>Zillow’s New Construction business is building the largest and most vibrant platform for New Construction builders and home shoppers. The New Construction Sales Operations and Program Management Team is the central hub that orchestrates product and sales program launches by aligning multiple teams, organizing resources, fostering effective communication, and enabling the greater team to succeed. This team is the ultimate champion of cross-team collaboration, ensuring thoughtful planning and efficient execution. With a strong sense of operational excellence, this team plays a pivotal role in the success of a fast-paced and growing sales organization.<h2>About the role</h2>As the Senior B2B Advertising Programs Manager, you will drive growth and stability for the display advertising product, New Construction Boost. You will own the vision for success of the Boost product, advocate for its needs and drive related projects forward. You will identify and pursue opportunities for Boost growth, leading product strategy, execution, and performance across multiple teams. You will collaborate with strategy, operations, product, and sales leadership to prioritize initiatives that drive revenue and a successful advertising experience for builder partners.<h2>Responsibilities of this role include:</h2><ul> <li>Develop and execute a roadmap for driving Boost revenue growth</li> <li>Proactively identify and mitigate risks to product stability</li> <li>Consult with the Strategy team on product pricing, packaging, and alignment with broader strategic objectives</li> <li>Advise teams and customers on trends and best practices as the expert on the digital advertising industry, market, and competitor landscape</li> <li>Work with sales managers to prepare the frontline to understand and adopt new processes and products</li> <li>Collaborate with external partners and vendors on new opportunities and optimizations</li> <li>Solicit and incorporate feedback from customers and front-line teams for continuous improvement</li> </ul>This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.In California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC the standard base pay range for this role is $105,900.00 - $169,100.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC and may not be applicable to other locations.In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.<h2>Who you are</h2><ul> <li>You have a strong track record in digital advertising product or program management or a related field, with at least 8+ years of experience.</li> <li>You have strong familiarity with the ad technology ecosystem including platforms such as Google Ad Manager.</li> <li>You have excellent project management skills, including an ability to manage multiple priorities, work through ambiguous problems, and keep everyone on the same page.</li> <li>You have the ability to work in a fast-paced, agile and collaborative cross-team environment.</li> <li>You provide exceptional verbal and written communications, conveying complex ideas clearly and concisely to team members.</li> <li>You have a proven capacity to take ownership of projects, work autonomously, and lead others through change.</li> <li>You are committed to operational excellence and delivering quality work.</li> </ul><h2>Transferable Skills</h2>Here at Zillow - we value the experience and perspective of candidates with non-traditional backgrounds. Do you have transferable skills or related experiences? We encourage you to apply!<h2>Get to know us</h2>Zillow is reimagining real estate to make home a reality for more and more people.As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and <a href="https://www.zillow.com/careers/benefits/" target="_blank">world-class benefits</a>. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on <a href="https://www.glassdoor.com/Overview/Working-at-Zillow-EI_IE40802.11,17.htm" target="_blank">Glassdoor</a> and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME <a href="http://time.com/100companies" target="_blank">100 Most Influential Companies</a> list.Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.

Zillow

Senior B2B Advertising Programs Manager

At Coinbase, our mission is to<a href="https://blog.coinbase.com/our-mission-strategy-and-culture-18a92a3bb0fa" target="_blank"> increase economic freedom around the world</a>, and we couldn’t do this without hiring the best people. We’re a group of hard-working overachievers who are deeply focused on building the future of finance and Web3 for our users across the globe, whether they’re trading, storing, staking or using crypto. Know those people who always lead the group project? That’s us. There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for candidates who will thrive in a<a href="https://blog.coinbase.com/culture-at-coinbase-f0e1c2a99aff" target="_blank"> culture</a> like ours, where we default to trust, embrace feedback, and disrupt ourselves. Second, we expect all employees to commit to our<a href="https://blog.coinbase.com/coinbase-is-a-mission-focused-company-af882df8804" target="_blank"> mission-focused approach</a> to our work. Most importantly, we seek people who are excited about crypto, because those are the folks who enjoy the intense moments in our sprint and recharge work culture. We’re a remote-first company looking to hire the absolute best talent all over the world. Who you are: <ul> <li>You’ve got positive energy. You’re optimistic about the future and determined to get there. </li> <li>You’re never tired of learning. You want to be a pro in bleeding edge tech like DeFi, NFTs, DAOs, and Web 3.0. </li> <li>You appreciate direct communication. You’re both an active communicator and an eager listener - because let’s face it, you can’t have one without the other. You’re cool with candid feedback and see every setback as an opportunity to grow.</li> <li>You can pivot on the fly. Crypto is constantly evolving, so our priorities do, too. What you worked on last month may not be what you work on today, and that excites you. You’re not looking for a boring job.</li> <li>You have a “can do” attitude. Our teams create high-quality work on quick timelines. Owning a problem doesn’t scare you, but rather empowers you to take 100% responsibility for achieving our mission.</li> <li>You want to be part of a winning team. We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone. </li> </ul> This role is in the Product Marketing team supporting the growth of our Institutional business. You will be responsible for building and driving the GTM strategy for our institutional prime brokerage products and initiatives spanning trading, financing, custody, working closely with the product and sales team. With a deep knowledge of our core audiences and B2B marketing tactics, you will have the opportunity to help and lead marketing pushes in our efforts to expand Coinbase’s brand and reach. This role is critical to the success of our growth ambitions. What you’ll be doing (ie. job duties): <ul> <li>Responsible for the development and execution of a large segment of Coinbase’s marketing strategy for Coinbase Institutional </li> <li>Be the voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and collateral</li> <li>Develop and lead successful product launches and ongoing marketing campaigns</li> <li>Partner closely with the sales team to develop compelling marketing collateral including presentations, one-pagers, case studies, webinars, and websites</li> <li>Work cross-functionally with product, sales, design, communications, support, etc. to build our pipeline and improve conversion rates</li> <li>Measure and report against the performance of product marketing initiatives</li> <li>Think big about the future of crypto and how we can bring institutions into the cryptoeconomy more quickly</li> </ul> What we look for in you (ie. job requirements): <ul> <li>Minimum of 5-12 years of Product Marketing in the institutional financial services or institutional crypto product marketing space</li> <li>Powerful storyteller: written, verbal, and visual</li> <li>Demonstrated track record of creating customer segment oriented campaigns to steer new customer acquisition, deepen engagement &amp; retention</li> <li>Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions</li> <li>Outstanding project management skills</li> <li>Self-starter and ability to be ready to roll-up your sleeves and get things done</li> <li>Demonstrated ability to collaborate effectively across multiple teams</li> </ul> Nice to haves: <ul> <li>You have crypto experience and a knowledge of the institutional crypto market</li> <li>You have experience working on institutional financial products</li> <li>MBA from premier school</li> </ul> Job #: P61683 Pay Transparency Notice: Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, vision and 401(k)). Pay Range: $195,500—$230,000 USD <h3>Commitment to Equal Opportunity</h3> Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Know Your Rights notice <a href="https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRights_10_20.pdf" target="_blank">here</a>. Additionally, Coinbase participates in the <a href="https://static-assets.coinbase.com/e-verify.pdf" target="_blank">E-Verify program</a> in certain locations, as required by law. Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site <a href="https://chrome.google.com/webstore/detail/chromevox/kgejglhpjiefppelpmljglcjbhoiplfn" target="_blank">click here to download</a> a free compatible screen reader <a href="http://www.chromevox.com/tutorial/" target="_blank">(free step by step tutorial can be found here)</a>. <h3>Global Data Privacy Notice for Job Candidates and Applicants</h3> Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available <a href="https://www.coinbase.com/legal/applicant_privacy_notice" target="_blank">here</a>. By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlined <a href="https://www.coinbase.com/legal/application-arbitration-agreement" target="_blank">here.</a>

Coinbase

Institutional Product Marketing Manager

Product Marketing Manager, Developer

Whether you binge-watch a series on Netflix, plan faraway vacations from your phone, or read international news online, you’ve likely used Apollo’s technology this week. Apollo supports some of the largest GraphQL platforms in the world. We’re not looking to rest on our laurels though — we’re aiming to change how software is built. Apollo wants to empower every software team to build an amazing user experience across any number of clients, without dealing with a barrage of API endpoints. Equal to all of that, Apollo is intent on becoming the company where you can see your career grow through challenging work, collaborating with incredible teammates, and accomplishing the unattainable. The Senior Program Manager, Marketing Operations will be responsible for analyzing data from various marketing campaigns to assess their effectiveness and optimize future strategies. This person will track key metrics such as conversion rates, click-through rates, and return on investment to identify trends and areas for improvement. By leveraging data-driven insights, they will help drive Apollo’s GTM strategy, maximize our marketing budget, and drive higher levels of prospect engagement and revenue growth.<h3>What You'll Do</h3> <ul> <li>Scale and Drive Marketing Efficiency</li> <li>Lead cross departmental initiatives to align marketing operations with company-wide strategic goals, ensuring scalable systems and processes that drive measurable impact across the business. </li> <li>Act as a thought leader within Apollo, providing guidance and insights on marketing operations best practices across departments. </li> <li>Advance Apollo’s Lead Scoring model using Marketo to score incoming marketing leads based on the Ideal Customer Profile, target personas, and behavioral actions. </li> <li>Define and create measures for success and continuously drive improvement to provide Sales the leads with the greatest chance of converting to revenue. </li> <li>Provide insights and recommendations to build an Account Scoring model, collaborating with Sales Operations to identify the strongest accounts for Marketing and Sales to target and nurture. </li> <li>Utilize existing tooling and signals to scope, implement, maintain the model; continuously measuring success and iterating based on changes in selling strategy or market influence</li> <li>Oversee end report on Marketing’s influence to all New Land Revenue, identifying the trends and areas of impact to scale and apply to Lead and Account models going forward. </li> <li>Define and Execute Marketing Performance Metrics</li> <li>Drive consistent and accurate performance analysis, reporting and insights for all campaigns, providing the Demand Generation Team with insights to drive strategy and measure ROI. </li> <li>Understand the impact of campaigns based on each segmentation or group as well as each stage of the funnel. </li> <li>Build a consistent reporting structure based on Marketing’s calendar, measuring the success and impact of campaigns and initiatives. Use insights identified to drive impact and influence to Marketing’s campaign strategy. </li> <li>Define and own all quarterly reporting for Marketing, measuring Marketing’s impact on milestones tied to company and department goals to drive revenue and grow our Marketable database. </li> <li>Continuously automate and improve Marketing reporting by optimizing Marketo’s configuration and utilizing CRM Analytics to provide real time insights to Marketing leaders to measure impact and ROI of all initiatives. </li> <li>Manage Apollo’s attribution model, implementing new improvements based on evolving sales and marketing strategies. </li> <li>Marketing Tool Management</li> <li>Optimize the configuration of all of Apollo’s Marketing Tools, identifying and driving improvements while employing best practices. For example, making sure all mapped data flows from Marketo to Salesforce, auditing for data gaps and discrepancies, or confirming email segments are built properly. </li> <li>Own and manage persona segmentation in Marketo, evaluating the definitions and effectiveness annually and making updates accordingly. </li> <li>Define marketing automation best practices including list management, email deliverability, optimization, and data quality and hygiene. Partner with Marketing Demand Generation to ensure alignment and consistency. </li> </ul><h3>Who You Are</h3> <ul> <li>8+ years of experience in marketing operations, specializing in implementing, managing, and optimizing marketing technology solutions. </li> <li>Proven ability to work autonomously on high-impact projects with long-term business implications, influencing cross-functional stakeholders at all levels.</li> <li>A recognized expert in marketing ops, skilled at mentoring peers and sharing knowledge to elevate org capabilities. </li> <li>Experience driving continuous improvement with Lead and Account Scoring models with Enterprise customers. </li> <li>Experience leveraging Salesforce, Marketo, and analytical tools (CRMA, Tableau, etc.) is required. </li> <li>Experience with Qualified, Clearbit, <a href="http://UTM.io" target="_blank">UTM.io</a> Zapier, and LinkedIn Lead Generation forms is a plus.</li> <li>Strong ability to gather, analyze, and report on data, turning facts into insights and recommendations. </li> <li>A passion for using data to drive storytelling that helps solve complex problems.</li> <li>A desire to constantly learn and improve </li> <li>Experience putting presentations together for senior cross-functional stakeholders e.g. CRO, CFO, CCO.</li> </ul>At Apollo, we strive to provide competitive, market-informed compensation whilst ensuring consistency within the team in each country. We make hiring decisions based on your skills, experience, and our overall assessment of what we learned during the hiring process. In addition to the U.S. base salary range, we also provide equity and benefits. Apollo offers all U.S. employees a choice of 3 Anthem Blue Cross medical plans and California residents can also choose from an additional 2 Kaiser medical plans. Dental and Vision benefits are provided by Sun Life Financial. Location: This is a remote position that can be done from anywhere in the United States. Equal Opportunity: Apollo is proud to be an equal opportunity workplace dedicated to pursuing and hiring a talented and diverse workforce. Privacy: California residents applying for positions at Apollo can see our privacy policy <a href="https://www.apollographql.com/CCPA-Privacy-Notice-for-Employees.pdf" target="_blank">here</a>. E-Verify: Apollo is an E-Verify employer and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit<a href="https://www.e-verify.gov/" target="_blank"> E-Verify.</a>

72 Marketing & Communications Jobs in United States