field_remote_option

field_job_occupational_field_parents_all

job_organization_name

job_upgrade_is_featured

About the role: EVERFI from Blackbaud is seeking a Product Marketing Manager who can serve our suite of Workplace Culture Training products. As the product marketer, you will be tasked with the design and execution of key product marketing initiatives, participating in the strategy and development of new offers in addition to supporting existing offers. Key initiatives include communication of product updates and new product launches, evaluating/quantifying market and market opportunity, pricing and offer management, sales enablement and development of sales assets, market segmentation, and reporting on offer performance. This individual will work and collaborate closely with the Product Team, Demand Generation, Digital Marketing, and others to inform and engage Sales, Enterprise Marketing, and Customer Success to ensure market growth and customer retention. What you’ll be doing: <ul> <li>Mastery in positioning and messaging for solutions; collaborating on investment strategy to ensure solutions deliver measurable outcomes and value to customers. </li> <li>Developing though leadership to maximizing industry exposure.</li> <li>Leading offer development and commercialization of stand-alone and bundled offers. </li> <li>Leveraging standardized reports and dashboards to track the performance of key offers and inform key stakeholders. </li> <li>Developing and socializing recommendations to GTM teams to optimize offer performance. </li> <li>Collaborating on a marketing plan, including market sizing, segmentation, key plays, and strategies for increasing market share and retaining/expanding existing customers. </li> <li>Understanding the competitive dynamics of targeting, positioning, pricing, packaging, and differentiation for assigned portfolios. </li> <li>Creating Product Marketing related content, including playbooks, pitch decks, and website content. </li> <li>Educating internal stakeholders and the market on how each product within the portfolio provides unique value and articulate the outcomes experienced by customers via case studies, conference materials, and thought leadership. </li> </ul> What we’ll want you to have: <ul> <li>5+ years of SaaS Product Marketing experience </li> <li>Experience and proven track record of driving adoption, growth, retention, and results</li> <li>Experience. / Mastery presenting to and influencing product and client facing team members.</li> <li>Proven record of thriving in a matrixed environment with the ability to drive initiatives to completion through other people without having direct supervisory responsibility </li> <li>Exceptional ability to conceptualize and create product content; able to write quickly and concisely for non-technical audiences </li> <li>Experience with Salesforce, Marketo, SalesLoft; Adobe Design experience a plus. </li> <li>Proficiency with MS Word, PowerPoint, and Excel; ability to build and manipulate simple financial models a plus </li> <li>Knowledge of buyers, including purchasing patterns, operational challenges, content consumption behaviors, information requirements, competition, industry influencers, and decision-makers </li> <li>Knowledge of SaaS product lifecycle and a flair for communicating product innovation </li> <li>Knowledge of the customer lifecycle and how each aspect of marketing supports those who engage with and support our customers in purchase, renewal, adoption, and usage </li> </ul> Stay up to date on everything Blackbaud, follow us on <a href="http://bit.ly/FollowUsLI" target="_blank">Linkedin</a>, <a href="http://bit.ly/2xn65ez" target="_blank">Twitter</a>, <a href="https://www.instagram.com/blackbaud/" target="_blank">Instagram</a>, <a href="http://bit.ly/2yNWNJH" target="_blank">Facebook</a> and <a href="https://bit.ly/BLKBYouTube" target="_blank">YouTube ​</a>Blackbaud is a remote-first company which embraces a flexible remote work culture. Blackbaud supports hiring and career development for all roles from the location you are in today!Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.A notice to candidates: Recruitment Fraudulent Alert: Your personal information and online safety as a candidate mean a lot to us! At Blackbaud and our portfolio of companies, recruiters only direct candidates to apply through our official careers page at <a href="https://careers.blackbaud.com/us/en" target="_blank">https://careers.blackbaud.com/us/en</a> or our official LinkedIn page. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers, or conduct interviews via Skype. Anyone suggesting otherwise is not a representative of Blackbaud. If you are unsure if a message is from Blackbaud, please email <a href="#">blackbaudrecruiting@blackbaud.com</a>. The starting base pay is $117,200.00 to $157,500.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.Benefits Include:<ul> <li>Medical, dental, and vision insurance</li> <li>Remote-first workforce</li> <li>401(k) program with employer match</li> <li>Flexible paid time off</li> <li>Generous Parental Leave</li> <li>Volunteer for vacation</li> <li>Opportunities to connect to build community and belonging</li> <li>Pet insurance, legal and identity protection</li> <li>Tuition reimbursement program</li> </ul>

Blackbaud

Product Marketing Manager, EVERFI from Blackbaud (Work Place Culture Training)

About Pinterest: Millions of people across the world come to Pinterest to find new ideas every day. It’s where they get inspiration, dream about new possibilities and plan for what matters most. Our mission is to help those people find their inspiration and create a life they love. In your role, you’ll be challenged to take on work that upholds this mission and pushes Pinterest forward. You’ll grow as a person and leader in your field, all the while helping Pinners make their lives better in the positive corner of the internet. Creating a life you love also means finding a career that celebrates the unique perspectives and experiences that you bring. As you read through the expectations of the position, consider how your skills and experiences may complement the responsibilities of the role. We encourage you to think through your relevant and transferable skills from prior experiences. Our new progressive work model is called PinFlex, a term that’s uniquely Pinterest to describe our flexible approach to living and working. Visit our <a href="https://www.pinterestcareers.com/our-life/pinflex/" target="_blank">PinFlex</a> landing page to learn more. The Business Development team at Pinterest is responsible for developing partner strategy, as well as sourcing, evaluating, executing and managing partnerships that are a critical lever for growth and progress of the company against key strategic initiatives. The team works closely with senior leadership, product, marketing, legal and sales teams to deliver these partnerships. The Sr. Director of Ads Business Development will lead a high performing team focusing on ads measurement, marketing technology and demand generating partnerships. This position will report to the VP and global head of Business Development. What you’ll do: <ul> <li>Create the partner strategy for Ads monetization across the areas of Measurement, 3rd Party Ad Demand, and MarTech, including translating trends and insights from the industry landscape to identify opportunities for partnership</li> <li>Lead the process of identifying partnerships to pursue, including building the business case through strategic and financial analysis and due diligence </li> <li>Negotiate complex deals </li> <li>Build productive relationships with leaders at emerging and established companies</li> <li>Lead deal execution and partner management across relevant internal teams including product, engineering, legal, marketing and sales</li> <li>Serve as advocate for resourcing and support for partnerships with senior executives at the company</li> <li>Lead and develop a team of business development professionals </li> </ul> What is unique about the role: <ul> <li>Ads partnerships (which includes Measurement) are an incredibly important lever for Pinterest’s growth and also critical to Pinterest’s strategic goals such as increasing the shopability of the user experience. It will also include 3P demand partnerships which is a new type of partnership that requires creativity and excellent deal-making skills. Managing partnerships in these areas is an opportunity to make a large positive impact on the business, and brings with it a high level of visibility and engagement with the executive team. </li> <li>There is an existing team of experienced business development professionals that have different expertise and background. We also expect to continue to grow this team in the next year or so. This would be a great opportunity for someone who enjoys managing a team to make a major impact through helping others develop and grow their careers. </li> </ul> What we’re looking for: <ul> <li>10+ years experience in the online ad tech industry </li> <li>10+ year experience in product partnerships, including some experience leading scaled partnership programs </li> <li>Experience leading a team of business development professionals (of at least 5+ people) </li> <li>Experience working at a large scaled social or e-commerce platform company </li> <li>Experience negotiating complex partnerships deals </li> <li>Experience with performing quantitative business analysis, e.g. management consulting, investment banking, business analytics, business operations or strategy </li> <li>Bachelors degree or equivalent experience </li> </ul> In-Office Requirement Statement: <ul> <li>We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection.</li> <li>This role will need to be in the office for in-person collaboration at least once per week and therefore needs to be in a commutable distance from our San Francisco or New York offices.</li> </ul> Relocation Statement: <ul> <li>This position is not eligible for relocation assistance. Visit our <a href="https://www.pinterestcareers.com/pinflex/" target="_blank">PinFlex</a> page to learn more about our working model.</li> </ul> #LI-HYBRID #LI-AM9 At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise. Information regarding the culture at Pinterest and benefits available for this position can be found <a href="https://www.pinterestcareers.com/pinterest-life/" target="_blank">here</a>. US based applicants only $209,950—$432,000 USD Our Commitment to Diversity: Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete <a href="https://forms.gle/sS24D4WboEKUZMQK6" target="_blank">this form</a> for support.

Pinterest

Sr. Director, Business Development, Advertising

About Heyday At Heyday, we’re cutting through the noise in the skincare industry to help you discover your healthiest skin, so you can put your best face forward. With locations across the country, we provide personalized facial treatments and everyday skincare guidance from our expert estheticians, along with powerful products that let you feel the difference. We’ve been named “Best Facial” by New York Magazine, performed over 1 million facials, tried countless products, and have been collecting valuable skincare data the entire way. Oh, and the word Heyday... it means the period of your life when you’re at your prime. We believe every day should be your Heyday – we happen to start with skin. About the Role Heyday Skincare is seeking a highly motivated and experienced Director-level marketer to lead our ambitious marketing initiatives at Heyday. As the Director of Growth Marketing, you will be instrumental in driving our revenue growth strategies through direct response advertising and customer acquisition initiatives. You will have the opportunity to help shape our marketing strategies and contribute to the overall success of our business. Reporting to the CMO and based in New York City, this is an exciting opportunity to be a part of a growing organization in a rapidly evolving industry. What You’ll Do <ul> <li>Own all paid media and digital marketing strategies and tactics internally and with 3rd party partners to grow awareness, traffic and conversion, including but not limited to paid social, SEM, SEO &amp; Affiliates. Deep and integrated knowledge and analytical capabilities required across channel ecosystem.</li> <li>Utilize data-driven insights to identify growth opportunities, measure campaign effectiveness, and optimize marketing performance. Implement A/B testing and experimentation frameworks to continuously improve conversion rates/ROI. </li> <li>Strategically allocate marketing budget across multiple channels and markets to elevate performance against channel level CAC and LTV targets</li> <li>Define and refine a comprehensive customer acquisition strategy to scale Heyday for the future, maximizing marketing productivity through hypothesis-driven testing across audience, channel, and messaging.</li> <li>Develop and maintain a performance marketing dashboard, meticulously track pacing to goals and budgets, actioning in real time to respond to business needs</li> <li>Manage paid media agency, conduct agency reviews, drive best-in-class partnership and performance</li> <li>Partner in driving the awareness of the Heyday brand and membership program.</li> <li>Partner with the Creative team to develop customer-centric, elevated assets to maximize consideration and conversion. Drive best-in-class channel specific content learnings.</li> <li>Collaborate closely with other departments such as operations, training, and customer service to ensure alignment and integration of marketing initiatives.</li> <li>Stay informed about industry trends, competitor activities, and customer insights to inform marketing strategies and maintain Heyday's competitive edge.</li> <li>​​Your role will involve a combination of strategic leadership and executional excellence</li> </ul> The Ideal Candidate <ul> <li>Bachelor's degree in Marketing, Business Administration, or a related field preferred. MBA is a plus!</li> <li>10+ years of experience in marketing, with a proven track record of driving significant customer acquisition and revenue growth in a consumer-focused company. Experience in tech, DTC, subscription services, skincare/beauty industries is a plus. Experience in multi-unit or franchising is also a plus.</li> <li>Has experience leading and developing a team</li> <li>Proven track record of developing and executing successful marketing strategies that drive business growth.</li> <li>Deep understanding of digital marketing channels and best practices.</li> <li>Strong analytical skills and proficiency in marketing analytics tools.</li> <li>Excellent communication and leadership skills, with the ability to inspire and motivate cross-functional teams.</li> <li>Positive attitude with a sense of urgency and a scrappy approach to challenges. </li> <li>Passion for skincare and wellness is a plus.</li> </ul> Benefits Highlights At Heyday, we’re committed to the happiness and well-being of our employees and aim to create a workplace that fosters both personal and professional growth. Our benefits include, but are not limited to: <ul> <li>Generous Paid Time Off (every employee needs time to rest, recharge, and pivot the mind)</li> <li>Comprehensive Health, Dental, Vision &amp; FSA Benefits (for you &amp; available for dependents)</li> <li>Discounted Facials &amp; Skincare Products (staff facials at $5, products at 35% off, and discounts for family &amp; friends)</li> <li>Paid Parental Leave (for any parents, with a flexible return-to-work program)</li> </ul> Heyday is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company. Work remote temporarily due to COVID-19. Compensation: $140,000.00 - $170,000.00 per year

3 Marketing & Communications Jobs in New York, NY, USA