The Manager of Marketing Analytics will lead the measurement and analysis of our marketing performance across paid, owned, and web/app channels, with an emphasis on using our Salesforce marketing technology stack. Must have a background and hands-on experience developing dashboards, reports, and analyses, connect data across multiple sources, and lead testing and learning plans. Design the strategy of how we measure return on marketing efforts ensuring donors and prospects are informed and driven to action. You will shape how we maximize our marketing investment together with Strategy + Pricing, Finance, and Information + Technology (I+T). You will connect data across multiple platforms, including cloud-based data warehouses, using statistical modeling and analysis to extract relevant insights, implementing data tagging strategies, and ensuring adherence to data privacy regulations. You will increase the vision for measuring marketing ROI and maximizing our investments to achieve acquisition, engagement, and efficiency goals. and external partners.
JOB DETAILS:
- Reports To: Director of Digital Experience
- Location: Boca Raton, FL
- Direct Reports: No direct reports but will lead cross-function initiatives
- Travel: Required varies but can be up to 20%
RESPONSIBILITIES
- Marketing Measurement Strategy - Define a comprehensive marketing measurement strategy, establishing clear KPIs across all channels (paid, owned, web/app) that directly align our goals
- Dashboard Development and Communication Communication – Create dashboards tools to visualize main metrics and performance indicators
- Data Integration and Analysis - Lead the integration and synthesis of data from diverse marketing platforms (e.g., advertising, social, email), web analytics tools (e.g., Google Analytics, SFMC), and business intelligence systems (Salesforce)
- Testing and Learning – Lead projects to evaluate the impact of marketing strategies. Partner with teams and agencies to develop and contribute to their learning needs
- Attribution Modeling - Collaborate on the implementation of attribution models to understand the impact of different marketing touchpoints on conversions and customer journeys
- Collaborate with Cross-Functional Teams - Partner with marketing managers, content creators, web developers to understand their data needs and provide analytical support.
JOB SPECIFICATIONS
Education and Experience
- Bachelor's Degree in business administration, marketing or equivalent combination of education - MBA preferred
- 5 plus years of progressively responsible experience leading analytics functions required; multi-location B2C environment experience
- Experience with cloud-based data warehouses (e.g., Snowflake, BigQuery)
- Understanding of data privacy regulations (e.g., GDPR, CCPA)
#LI-Onsite
Our Benefits
CSL offers the following benefits for this full-time position: Options for health care benefits, including choices of plans for medical, dental, and vision, prescription drug coverage; Company-provided basic life insurance and Short- and Long-Term Disability; the option to participate in CSL’s 401(k) Savings Program; Paid Time Off (PTO) for use in connection with vacations, illness, and other personal business; and paid observed holidays as designated by the Company. For more information on CSL Plasma benefits visit https://cslbenefits.com/cslp.
About CSL Plasma
CSL Plasma is one of the world's largest collectors of human plasma. Our work helps to ensure that people with rare and serious diseases are able to live normal, healthy lives. We are committed to our work because lives depend on us. Learn more about CSL Plasma.
We want CSL to reflect the world around us
As a global organization with employees in 35+ countries, CSL embraces inclusion and belonging. Learn more about Inclusion & Belonging at CSL.