Sr. B2B Lifecycle Marketing Manager
Job Description:
Reporting to the VP, B2B Marketing, this role will lead the development of comprehensive go-to-market omnichannel campaign strategies focused upon optimizing the customer journey from awareness to advocacy.
In this role, you will be responsible for developing and managing comprehensive lifecycle marketing strategies that enhance customer engagement, build growth opportunities, and conversion across various touchpoints. Leveraging your expertise in data-driven marketing strategies and customer journey optimization, this role includes analyzing customer data to identify trends, crafting targeted campaigns that resonate with our audiences, and collaborating with cross-functional teams to ensure alignment and execution on messaging and goals.
You will leverage tools and platforms to automate marketing processes, track performance metrics, and refine strategies based on insights to achieve specific targets. You will work alongside peers leading demand generation, product marketing, partner marketing, creative/copy and events to execute strategic campaigns to achieve pipeline and booking targets.
The ideal candidate will have a proven track record in B2B marketing campaign development and execution, strong analytical skills, and a deep understanding of aligning messaging to customer personas. You will be detail-oriented and highly organized, a creative thinker and strong writer with a passion for building relationships and driving measurable results!
Who you’re committed to being:
You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns.
When communicating you are self-aware, insightful, and proactive.
You believe in continuous improvement and request frequent feedback from others.
What you’ll do:
Develop comprehensive go-to-market strategies to deliver value proposition, positioning, and channels for optimal promotion across target segments
Lead and manage the design, coordination, and optimization of B2B multi-channel marketing campaigns
Understand the customer journey and how marketing efforts need to evolve to support growth and loyalty during key stages
Identify and promote consistent messaging strategies to target audiences through various marketing methods and channels including email, media, web and events.
Develop and execute comprehensive lifecycle marketing strategies across various customer stages and personas to enhance customer engagement, retention, reactivation and win-back.
Leverage marketing automation tools to streamline processes, enhance delivery, and improve efficiency in campaign execution.
Work with demand gen to analyze customer data and behavior to identify trends and opportunities for targeted marketing initiatives, utilizing CRM tools and analytics platforms to deliver personalized and targeted communications throughout the customer journey.
Work closely with the core marketing disciplines - Creative, Site & Optimization, Media, Martech & Ops and External Communications - to ensure GTM strategies fall in line within holistic campaigns.
Define key performance metrics and develop reporting mechanisms to track the effectiveness of lifecycle marketing campaigns and track measurement through each customer touchpoint.
Partner with Customer teams to develop holistic strategies and campaigns to reduce customer churn and drive the strategy of customer communications to build loyalty
Work closely with client teams to ensure cohesive messaging and a seamless customer experience
Set a standard for supporting a data-driven culture that relies on data to make decisions and reports out results regularly.
Experience you’ll bring:
An outstanding individual who excels at solving complex problems and possesses strong communication skills, capable of analyzing both specific details and overarching concepts.
Strong analytical skills, with the ability to translate data and insights into actionable marketing strategies and initiatives
Your interpersonal skills allow you to influence at all levels of an organization. You can adapt to different departments and effectively manage internal and external partners in a fast-paced environment.
Creative thinking and innovation mindset, with a passion for staying ahead of industry trends and driving continuous improvement
Requirements:
Requires a minimum of 8 years of related or equivalent experience; or 6+ years with an advanced degree
Experience in B2B performance marketing experience, preferably within tech
A successful track record in Omni channel campaign creation and execution targeting multiple personas, segments and geographic regions.
Bachelor’s degree in Marketing, Business Administration or related field preferred
Travel Requirements:
While Pluralsight operates under a remote and hybrid work model, we believe that in-person connection and collaboration are important. Recurring travel to our HQ in Utah may be required depending on the role and team member location.
Why you’ll love working here:
We’re remote- and hybrid-friendly
We’re mission driven and guided by our culture pillars
We have a strong commitment to diversity and belonging
We cultivate a culture of trust, autonomy, and collaboration
We’re lifelong learners and champion team member growth and advancement
We’ve got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more.
About us:
We’re Pluralsight, the technology workforce development company that helps teams build better by knowing more and working better together. Using our Skills, Flow, and Cloud products, teams can develop critical skills, improve processes and gain data-driven insights.
Learning and development are at the core of who we are. We’re out to help every technologist build better, and we’re looking for curious, talented people to help us inspire and empower the tech workforce to achieve their goals. Our culture of autonomy, continuous learning, and collaboration creates an environment for growth and empowers us to drive impact through innovation.
Physical and Mental Requirements:
Work is performed in an office (or home office) environment and requires the ability to operate office equipment and keyboards. Sedentary work. Repetitive work. Ability to perform tasks related to documentation, data analysis, transcription and extensive content analysis. Learn new tasks, remember processes, complete tasks independently, and make timely decisions in the context of a workflow.
EEOC Statement
Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age or protected veteran status. Pluralsight will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please visit the bottom of our website to learn how to request an accommodation.
For more information on Pluralsight’s commitment to building a more diverse and inclusive workforce, please review our most recent Diversity, Equity, Inclusion and Belonging report here.
The annual US base salary range for this role is $100,900 - $124,500 USD. Pluralsight's pay ranges vary based on work location. Talent Acquisition can share more detail during the hiring process when applicable. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. In addition to the base salary, this role may also be eligible for benefits and bonuses.
Applications must be submitted within 90 days after the initial posting date to be considered.
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