ABOUT SPECIALIZED
Innovation has guided our every decision since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we’re here to do the best work of our lives to push the greatest human-powered machine into the future each and every day. We’re a team of barrier-breakers, disrupters, and problem solvers. We’re committed to building a diverse and inclusive workforce where every teammate can succeed as we inspire riders everywhere.
SUMMARY
As a key member of the marketing team, the Social Media Coordinator will be instrumental in executing a locally authentic, brand-consistent social media strategy for Specialized Retail locations.
This role will empower retail shop staff by establishing best practices that drive consistent community engagement across social platforms, primarily Instagram and Facebook. The Social Media Coordinator will create and curate authentic, brand-aligned content to foster community growth and increase in-store traffic. Additionally, they will act as the central point of contact for social media support across retail shops and will champion brand and business initiatives through digital engagement.
This position may be fully remote or hybrid depending on your location.
HOW YOU WILL MAKE A DIFFERENCE
- Develop and implement a social media strategy that drives traffic and engagement at retail locations.
- Serve as the primary liaison for retail teammates and leadership on all social media-related activities.
- Support the creation and management of a content calendar and oversee national and region-specific campaigns.
- Manage scheduling and deployment of brand assets across retail accounts using Sprinklr.
- Create and maintain a Social Media Excellence Playbook to guide store teams toward consistent and effective engagement.
- Source, curate, and adapt high-quality content from stores and the broader brand for regional and local use.
- Organize and track credentials for all social media accounts and manage third-party tools such as Canva, Linktree, and Eventbrite.
- Assist in the creation and editing of visual assets using Adobe Creative Suite, and develop compelling copy for various campaigns.
- Ensure all new retail locations launch with a strong, brand-aligned social media presence.
- Analyze social media performance and provide actionable insights and recommendations for continual improvement.
WHAT YOU NEED TO WIN
- 2+ years of experience managing social media programs across multiple accounts or locations, preferably within the bicycle industry or a related field.
- Proven ability to create compelling digital content and messaging; proficiency in developing assets for email, social media, and other digital channels.
- Experience in building and engaging local communities through targeted marketing initiatives.
- Familiarity with Meta Business Suite and experience running paid social ad campaigns is highly desirable.
- Strong communication, collaboration, and project management skills; exceptional attention to detail; ability to manage multiple projects in a fast-paced environment.
- A passion for cycling and community building is a plus!
BENEFITS
Along with competitive pay, as a full-time teammate you are eligible for the following benefits beginning 30 days from date of hire. Benefits include:
- Along with competitive pay, as a full-time teammate you are eligible for the following benefits beginning 30 days from date of hire. Benefits include:
- PPO, EPO, HMO Kaiser and HDHP competitive Healthcare benefit plans offered (which include coverage for acupuncture and physical therapy)
- Dental and Vision plan
- Health Savings Account with a company paid HSA Contribution when enrolled in the High Deductible Aetna medical plan with HSA
- 401(k) Matching up to $5,000 plus company paid retirement plan fees
- Profit Sharing Plan
- Company paid Basic Life, AD&D, short-term and long-term disability insurance
- Employee Assistance program
- Sick, Vacation and Paid Holidays
- Employee discounts and perk program
- Parental Leave
- Specialized bike for new baby
- Education and events reimbursement
- Compensation: $45-$70k depending on location
For additional information on benefits and perks, please visit: https://benefits.specialized.com
We want to increase representation of all races, genders, and body types in the cycling industry and are committed to building a diverse and inclusive workforce where all people thrive. We encourage everyone – especially those from marginalized groups – to apply to our job postings and help us earn the position as the rider’s brand of choice. We are always looking for creative, innovative, and passionate people who are eager to contribute to our mission of pedaling the planet forward. Regardless of your qualifications, if you are ready to make a difference, please apply and let us know how you can make an impact at Specialized!
See what we are up to on LinkedIn, Instagram, and most importantly, our #DogsofSpecialized.
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