Senior Search Engine Marketing Manager (SEM) - Remote
Marketing & Communications
Summary
Yelp’s cutting edge performance marketing team is on a mission to help connect consumers with local businesses and service professionals. Our team works together to drive growth and positive contribution margin by acquiring new customers, new businesses, and maximizing yield and revenue from paid marketing channels. The team has large budgets, dedicated support from Google and Bing, and wide-open opportunities for growth.
We are looking for an experienced Search Engine Marketing (SEM) Manager with strong analytical skills, business acumen, and a deep understanding of Search Marketing to join our performance marketing team. You'll work to optimize portfolio operations of a 7 figure monthly SEM budget in order to drive marketplace growth.
We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes. This is a full-time remote role based in the United States.
What you'll do:
- Manage the day-to-day operations for our paid search marketing strategy, setting up campaigns, optimizing bids, ad copy, landing pages, and more.
- Obsess over data. You will analyze performance metrics from internal database tools, third party systems, APIs, and data feeds to drive growth in profit.
- Think big picture, dig into the data, uncover trends and communicate findings to the team and key stakeholders across the business.
- Monitor and report on daily SEM portfolio performance using our in-house SEM systems and conduct analysis and investigations using Excel, Tableau, and SQL.
- Create a roadmap for continual innovative testing to drive growth and ongoing optimization to drive efficiencies and achieve performance targets.
- Conduct tests on SEM best practices including, but not limited to:
- Portfolio Expansions
- Traffic Curation
- Ad Copy Testing
- Evaluate test results using Excel & Stat Sig calculators to determine if the results meet success criteria and if they are statistically significant.
- Demonstrate flexibility in a constantly changing search ecosystem and stay apprised of latest trends and best practices.
- Collaborate with our in-house analytics and technology teams to conduct performance deep dives and inspire the next generation of our portfolio management tools.
What it takes to succeed:
- 4+ years of experience using Google Adwords and Bing Ads with large keyword portfolios and at least high 6 figure to 7 figure monthly search budgets required.
- Deep understanding of automated search bidding strategies including tCPA & tROAS required.
- Exceptional analytical capabilities and the ability to turn trends into actionable insights and hypotheses.
- Advanced proficiency with Excel is a must (e.g. Power user leveraging Vlookups, pivot tables). Ability to use SQL and Python is a big plus.
- Bachelor's degree in a quantitative field (e.g. mathematics, statistics, computer science, etc.).
- Excellent leadership and collaboration skills (e.g., communicating, coordinating, building consensus, influencing without authority, listening, being open to other perspectives).
What you'll get:
- Effective your first day: Full medical, vision, and dental
- 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
- Up to 14 weeks of parental leave
- Monthly wellness subsidy
- Work from home reimbursement
- Flexible spending account
- 401(k) retirement savings plan
- Employee stock purchase plan
- Compensation range for this position is $106,000 - $198,000 annually. You may also be offered a bonus and benefits.