Senior Performance Marketing Manager

Are you ready to lead performance marketing campaigns that drive significant growth in a dynamic, high-impact environment? At NerdWallet, we’re on a mission to provide clarity for all of life’s financial decisions, and we need passionate marketers like you to fuel our growth.

As part of our Performance Marketing team, you'll partner with innovative product, analytics, and creative teams to execute data-driven strategies. We are dedicated to fostering an inclusive, collaborative environment where your ideas and impact will be valued and celebrated. Join us and be part of a team that’s transforming the way people find financial freedom!

Where you can make an impact:

• Lead, manage, and optimize SEM campaigns, driving customer acquisition.
• Take ownership of multi-million-dollar budgets, ensuring efficient use to meet key KPIs.
• Innovate and launch new marketing channels, pushing the boundaries of paid media strategies.
• Conduct A/B testing to continuously improve ad performance, conversion rates, and customer engagement.
• Collaborate closely with analytics, product, and creative teams to deliver marketing campaigns that align with business goals.
• Mentor and develop a high-performing team of performance marketers, fostering growth and innovation.

Your experience:

We recognize not everyone will meet all of the criteria. If you meet most of the criteria below and you’re excited about the opportunity and willing to learn, we’d love to hear from you.

• 5+ years of performance marketing experience, ideally in fintech, SaaS, or high-growth startups.
• Proven success in managing large-scale paid media campaigns, especially Google Ads.
• Strong analytical skills with proficiency in Google Analytics, Excel, and other tools to drive data-backed decisions.
• Demonstrated ownership, from ideation to execution, with a history of thriving in fast-paced environments.
• Excellent communication and project management skills, with the ability to collaborate cross-functionally.
• Experience with paid social or programmatic advertising.
• An MBA or advanced marketing certification.

Where:

• This role will be remote (based in the U.S.).
• We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.

What we offer:

Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?)

• Industry-leading medical, dental, and vision health care plans for employees and their dependents
• Rejuvenation Policy – Flexible Time Off + 13 holidays + 4 Mental Health Days Off
• New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
• Mental health support through Headspace
• Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar
• Paid sabbatical for Nerds to recharge, gain knowledge and pursue their interests
• Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
• Weekly Virtual Bootcamp, Yoga, and Mindfulness Meditation sessions
• Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend

Have Some Fun! (Nerds are fun, too)

• Nerd-led group initiatives – Intramural Sports, Employee Resource Groups for Parents, Diversity and Inclusion, Women, LGBTQIA, and other communities
• Hackathons, Happy Hours, and team events across all teams and departments
• Company-wide events like Little Nerds Day (aka bring your kids to work day, even if you're remote!) and our annual Charity Auction

Lifestyle (Be your best self - we’ll take care of the details)

• Our Nerds love to make an impact by paying it forward – Donate to your favorite causes with a company match
• Work from home equipment stipend and co-working space subsidy
• Anniversary recognition program – choose from different items and experiences
• Commuting stipend

Plan for your future (And when you retire on your island, remember the little people)

• 401K with company match
• Annual Enrichment Stipend for learning and development
• Be the first to test and benefit from our new financial products and tools
• Access to Rocket Lawyer for online legal support and resources

If you are based in California, we encourage you to read this important information for California residents linked here.

NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. We prohibit discrimination and harassment on the basis of any characteristic protected by applicable federal, state, or local law, so all qualified applicants will receive consideration for employment.

NerdWallet participates in the Department of Homeland Security U.S. Citizenship and Immigration Services E-Verify program for all US locations. For more information, please see:

1. E-Verify Participation Poster (English+Spanish/Español)
2. Right to Work Poster (English) / (Spanish/Español)

#LI-Remote

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Base pay offered may vary within the posted range based on several factors, including but not limited to education, job-related knowledge, skills, experience, and location.

The pay range for this role is $96,000—$180,000 USD