Principal Developer Advocate

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Working at Atlassian

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

We’re seeking a Principal Developer Advocate who will play a vital role in engaging our developer community, empowering them to build powerful solutions, and amplifying the value of the Atlassian ecosystem.

Role Overview:

As a Principal Developer Advocate, you’ll be the bridge between Atlassian and the developer community, leading efforts to drive engagement, education, and enablement across our ecosystem. You will represent the voice of developers both internally and externally, crafting content, building relationships, and creating programs that make it easier and more inspiring for developers to build with Atlassian tools. Your work will help developers understand the value of our ecosystem, expand their technical skills, and feel empowered to innovate on our platform.

Responsibilities:

• Community Engagement & Advocacy:

  • Serve as a primary point of contact and advocate for developers building on Atlassian’s platform, providing guidance, gathering feedback, and championing their needs within Atlassian.

  • Establish strong relationships with developer communities, user groups, and online forums to raise awareness of Atlassian’s developer resources.

  • Actively participate in community discussions, respond to inquiries, and engage with developers to foster a supportive ecosystem.

• Content Creation & Thought Leadership:

  • Develop and deliver technical content (blogs, webinars, videos, documentation) that educates and inspires developers on how to leverage the Atlassian ecosystem.

  • Craft engaging talks, demos, and presentations for industry conferences, community meetups, and Atlassian events to showcase the power of building on our platform.

  • Collaborate with marketing and product teams to create consistent messaging and amplify the voice of the developer community.

• Technical Enablement & Education:

  • Design and lead technical workshops, hackathons, and training sessions that deepen developers’ understanding of Atlassian’s tools and platform capabilities.

  • Work with engineering and product teams to improve developer documentation, sample code, and SDKs to ensure developers have seamless experiences when building solutions.

  • Create programs that enable developers to onboard quickly, access resources, and find success within the Atlassian ecosystem.

• Platform & Ecosystem Advocacy:

  • Act as the “voice of the developer” within Atlassian, providing actionable feedback to product and engineering teams to enhance the developer experience.

  • Identify, develop, and scale new ways to showcase the value of Atlassian’s marketplace ecosystem, with a particular focus on expanding developer engagement and success.

  • Develop and share insights on developer trends, competitive landscapes, and community feedback to inform Atlassian’s ecosystem strategy.

Qualifications:

• 8+ years in software development, developer advocacy, technical evangelism, or a related role, with a strong technical background in software engineering or SaaS.

• Proven experience building and nurturing developer communities, including hands-on experience engaging with developers on platforms like GitHub, Stack Overflow, and community forums.

• Excellent communication and presentation skills, with experience creating technical content across various formats (written, video, live presentations).

• Deep understanding of Atlassian products and experience with REST APIs, SDKs, or developer tools.

• Strong organizational skills, a proactive mindset, and a passion for helping developers succeed.

• Willingness to travel for industry conferences, meetups, and Atlassian events, as needed.

Why Join Us? Atlassian offers an inspiring, open culture that encourages professional growth and innovation. As a Principal Developer Advocate, you’ll have the opportunity to work alongside some of the most passionate and skilled professionals in the industry. You’ll shape how developers experience and succeed within our ecosystem and directly contribute to Atlassian’s mission of unleashing the potential of every team. Join us and help drive the future of developer advocacy at Atlassian!

Compensation

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:

Zone A: $197,000 - $262,700

Zone B: $177,300 - $236,400

Zone C: $163,500 - $218,000

This role may also be eligible for benefits, bonuses, commissions, and equity.

Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

Our perks & benefits

Atlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more. Visit go.atlassian.com/perksandbenefitsto learn more.

About Atlassian

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.

To learn more about our culture and hiring process, visit go.atlassian.com/crh.

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