Performance Marketing Manager

Are you passionate about driving measurable results through data-driven marketing strategies? NerdWallet is seeking a Performance Marketing Manager to join our dynamic team! You’ll play a key role in optimizing search engine marketing (SEM) efforts, collaborating cross-functionally to improve performance across multiple platforms. As part of a team focused on innovation, you’ll contribute to shaping the future of digital marketing at NerdWallet—a company committed to helping people make better financial decisions. We offer an inclusive, growth-oriented environment that values open communication, informed risk-taking, and relentless self-improvement.

NerdWallet is dedicated to creating an atmosphere where everyone feels supported, valued, and inspired to do their best work. If you’re passionate about data, collaboration, and driving impact through marketing, NerdWallet is the perfect place for you!

Where you can make an impact:

• Manage and optimize SEM campaigns across platforms like Google Ads and Bing Ads.
• Conduct keyword research and optimize ad copy for improved click-through rates (CTR) and conversions.
• Collaborate across teams to align marketing efforts with business goals, contributing to our overall strategy.
• Analyze campaign performance metrics (CTR, CPC, CPA) and provide actionable insights.
• Execute A/B testing to drive optimization across campaigns and landing pages.
• Stay on top of industry trends and algorithm changes to continuously improve performance.

Your experience:

We recognize not everyone will meet all of the criteria. If you meet most of the criteria below and you’re excited about the opportunity and willing to learn, we’d love to hear from you.

• 3 to 4 years of experience in digital marketing with a focus on SEM.
• Proficiency in Google Ads, Bing Ads, and other PPC platforms.
• Strong data analysis skills with experience in spreadsheets and pivot tables.
• The ability to manage multiple projects and collaborate across teams.
• Strong communication skills and a data-driven mindset.
• A bachelor’s degree in marketing or a related field.
• Experience in the financial or tech industry is a plus!

Where:

• This role will be remote (based in the U.S.).
• We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.

What we offer:

Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?)

• Industry-leading medical, dental, and vision health care plans for employees and their dependents
• Rejuvenation Policy – Flexible Time Off + 13 holidays + 4 Mental Health Days Off
• New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
• Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar
• Paid sabbatical for Nerds to recharge, gain knowledge and pursue their interests
• Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
• Weekly Virtual Bootcamp, Yoga, and Mindfulness Meditation sessions
• Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend

Have Some Fun! (Nerds are fun, too)

• Nerd-led group initiatives – Intramural Sports, Employee Resource Groups for Parents, Diversity and Inclusion, Women, LGBTQIA, and other communities
• Hackathons, Happy Hours, and team events across all teams and departments
• Company-wide events like Little Nerds Day (aka bring your kids to work day, even if you're remote!) and our annual Charity Auction

Lifestyle (Be your best self - we’ll take care of the details)

• Our Nerds love to make an impact by paying it forward – Donate to your favorite causes with a company match
• Work from home equipment stipend and co-working space subsidy
• Anniversary recognition program – choose from different items and experiences

Plan for your future (And when you retire on your island, remember the little people)

• 401K with company match
• Be the first to test and benefit from our new financial products and tools

If you are based in California, we encourage you to read this important information for California residents linked here.

NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. We prohibit discrimination and harassment on the basis of any characteristic protected by applicable federal, state, or local law, so all qualified applicants will receive consideration for employment.

NerdWallet participates in the Department of Homeland Security U.S. Citizenship and Immigration Services E-Verify program for all US locations. For more information, please see:

1. E-Verify Participation Poster (English+Spanish/Español)
2. Right to Work Poster (English) / (Spanish/Español)

#LI-Remote

#LI-4

Base pay offered may vary within the posted range based on several factors, including but not limited to education, job-related knowledge, skills, experience, and location.

The pay range for this role is $85,000—$138,000 USD