Director, Industry and Account Based Marketing
Job Description
Director of Industry and Account Based Marketing
As the Director of Industry and Account Based Marketing at Zendesk, you are the leader driving the strategy and execution globally. Your mission is to create a high-performing global industry team that drives new business and cross-sell/up-sell pipeline.
Responsibilities:
Team Leadership: Build, mentor, and lead a high-performing ABM and industry marketing team, providing guidance and support to help them excel in their roles. Amplify the influence of the team by nurturing talent and providing clarity to your team.
Account Based Strategy: Direct the strategic plan to create new business pipeline with a one to many ABM approach that centers on our top industry focus areas. Measurably improve pipeline for targeted accounts in partnership with regional teams.
Industry Marketing Leadership: Be the marketing lead on industry marketing globally, owning end-to-end execution of our industry strategy in partnership with sales. Accountable for industry specific content creation of assets that support the selling process in measurable ways, driving business outcomes: pipeline, time to close and win rates. Shape and influence the overall marketing strategy with industry insights and account level insights.
Cross-team Collaboration: Work across product marketing and sales teams to infuse industry specific positioning and messaging into campaigns and sales plays in ways that differentiates our solutions and creates clarity for sales teams.
Global Partnership: Collaborate with regional marketing teams to evolve the go to marketing strategy for a one to few motion, enabling scale and impact.
Measure & Optimize: Develop a data-driven approach to measuring performance and impact of industry and account based marketing. Create feedback loops with sales using both qualitative and quantitative insights to enable your team to test, learn and improve results over time.
Qualifications:
10+ years of marketing experience in B2B SaaS
Demonstrated ability to recruit and develop high-performing talent, with a focus on creating psychological safety for diverse teams and building inclusive cultures
Experience leading teams to own end-to-end execution of ABM or industry marketing with the ability to help your team consistently prioritize work for impact.
Experience building measurement and feedback loops for qualitative and quantitative insights in a test, learn and improve approach.
Ability to synthesize industry and account level intelligence for regional marketing and sales teams
Ability to use data insights to optimize marketing performance
Strong communication skills across all levels, from marketing and sales professionals to executives
Experience collaborating across multiple internal teams and departments and building effective relationships to influence change
A bias for fast but thoughtful action, results, and delivery with a high-quality bar
Where We Work:
In this role, you’ll work primarily remotely with the support of a dynamic and caring team. We’ll provide you with the digital tools and experiences to be together–even when we’re apart. Being digital first doesn’t mean we’re digital only. You’ll also have the flexibility to join us at a Zendesk workspace, in one of our Zendesk offices or our flex office spaces. We will bring our people together on occasion to connect, collaborate, learn, or celebrate in person.
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Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.
Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.
The US annualized base salary range for this position is $152,000.00-$228,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.The intelligent heart of customer experience
Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. We advocate for digital first customer experiences—and we stick with it in our workplace. Over 5,000 employees worldwide are collaborating from kitchen tables, home offices, coworking spaces, and Zendesk workspaces to make one team.
Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.
Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.