Posting Details
Position Information Position Title Digital Marketing Coordinator Job Description POSITION SUMMARY:The University of Tulsa’s Office of Strategic Marketing and Communications is seeking a talented and experienced Digital Marketing Coordinator. This role is pivotal in enhancing our digital presence through web content updates, email marketing, and digital marketing analytics. The ideal candidate will have a strong background in digital marketing, excellent writing skills, and proficiency in WordPress and email marketing platforms such as MailChimp or EMMA.
Essential Responsibilities: 1. Email Marketing:
- Develop and execute engaging email marketing campaigns to various target audiences, including, but not limited to, prospective students, current students, alumni, faculty, and staff.
- Utilize marketing automation tools to segment audiences and deliver personalized content, ensuring effective communication and engagement.
- Monitor email performance metrics and use data-driven insights to optimize open rates, click-through rates, conversion rates, and overall campaign effectiveness.
- Work closely with content creators and stakeholders to ensure timely delivery of relevant and compelling email content.
- Maintain email lists, manage subscription preferences, and ensure compliance with relevant data privacy regulations.
2. Social Media Management:
- Maintain The University of Tulsa’s official social media channels, including Facebook, Twitter, Instagram, LinkedIn, and other emerging platforms.
- Create and curate engaging and shareable content, including graphics, videos, and written posts, that highlight TU’s achievements, events, and campus life.
- Monitor social media conversations, respond to inquiries, comments, and direct messages in a timely and professional manner.
- Leverage social media analytics to track performance, identify trends, and propose data-backed strategies to improve reach and engagement.
- Collaborate with various departments to promote campus events, academic achievements, and community initiatives on social media.
3. Content Coordination:
- Collaborate with the content team to ensure the seamless integration of email and social media content strategies.
- Coordinate the promotion of blog posts, articles, press releases, and other marketing materials across digital channels.
- Work with graphic designers to develop visually appealing assets that align with branding guidelines for email and social media use.
Benefits:
- Competitive salary and comprehensive benefits package.
- Opportunity to work in a dynamic and innovative academic environment.
- Professional development opportunities and access to various resources on campus.
- Generous vacation and holiday time off.
- Contribution to a diverse and inclusive campus community.
Join The University of Tulsa Office of Strategic Marketing and Communications team and contribute to the promotion of our institution’s outstanding achievements and academic excellence. If you’re a creative and data-driven digital marketer with a passion for education, we look forward to receiving your application. Required Qualifications Minimum Qualifications:
- Bachelor’s degree in marketing, communications, or a related field.
- One to three years of experience in digital marketing, with a specific focus on email marketing and social media management.
- Proficiency in email marketing platforms (e.g., MailChimp, Constant Contact, or the like) and social media management tools (e.g., Hootsuite, Sprout Social, or similar).
- Strong understanding of email marketing best practices, including segmentation, A/B testing, and deliverability optimization.
- Demonstrated experience in developing and executing successful social media campaigns across various platforms.
- Familiarity with social media analytics and ability to interpret data to make data-driven decisions.
- Excellent written and verbal communication skills with a keen eye for detail.
- Ability to multitask, meet deadlines, and work collaboratively in a fast-paced environment.
- Passion for higher education and an understanding of the unique needs and interests of university stakeholders.
Experience in an educational or nonprofit organization Physical Demands Sitting: Prolonged periods of sitting at a desk and working on a computer.
Manual Dexterity: Frequent use of hands and fingers to operate a computer keyboard, mouse, and other office equipment.
Visual Acuity: Ability to read and analyze data on a computer screen for extended periods. Communication: Regularly required to talk and hear, both in person and over the phone.
Mobility: Occasionally required to move about the office to access files, office machinery, and attend meetings.
Lifting: Occasionally lift and/or move up to 10 pounds. Posting Detail Information Posting Number S913P Open Date 11/12/2024 Close Date Open Until Filled Yes Special Instructions to Applicants Advertising Summary
EEO Statement
EEO Statement Eeo Statement Summary The University of Tulsa seeks to recruit and retain talented students, faculty and staff from diverse backgrounds. The University of Tulsa is an affirmative action/equal opportunity employer and encourages qualified candidates across all group demographics to apply. The University does not discriminate on the basis of personal status or group characteristic including, but not limited to race, color, religion, national or ethnic origin, age, sex, disability, veteran status, sexual orientation, gender identity or expression, genetic information, ancestry, or marital status. The University of Tulsa is an Equal Opportunity Employer including Disability/ Veteran.Supplemental Questions
Required fields are indicated with an asterisk (*).
Documents Needed To Apply
Required Documents- Resume
- Cover Letter