About the role
The Demand Generation Marketing Manager is responsible for the demand and lead generation campaigns and channels for assigned markets/teams/solutions with a focus on crafting and executing multi-channel marketing programs, and then tracking and reporting on the results of the programs. The objective is to generate needed volume and quality of leads, opportunities and pipeline for a portion of our Corporate Impact business unit.
What you'll do
- Plan and execute best-in-class demand programs to the Financial Services Industry showcasing EVERFI’s expertise in delivering impactful financial education to K12 students.
- Develop marketing programs to generate demand and manage pipeline opportunities in support of direct sales channel(s)
- Reduce broad concepts and business strategies into structured programs, and then execute and report on these programs and their success against target objectives
- Research, develop, produce and present comprehensive demand generation plans for short and long-term profitable growth
- Strategically utilize marketing tactics in a combined and integrated manner -- including email, webinars, calling campaign strategy, live and/or virtual events, social media, search engine marketing, account-based marketing, creating call and email scripts for sales and more
- Develop the campaigns, execution steps, content requirements, reporting templates, and supporting systems management
- Monitor and assess reach, engagement, market penetration, and product positioning to develop or adjust demand generation plans to drive new pipeline
- Stay abreast of market trends through all available resources including trade publications, 3rd party market reports, direct customer contact, and participation in industry conferences/expos/tradeshows for the Financial Services Industry
- Collaborate effectively with a wide range of peers and stakeholders
- Actively solicit inputs from key stakeholders regarding demand generation campaign plan requirements for pipeline development
- Manage the sales and marketing lead process and productivity initiatives, with familiarity into the supporting systems, including DemandBase, Marketo, SalesLoft and Salesforce
- Provide strategy, planning, organization, collateral creation for external events including trade shows, conferences, and sales seminars
- Support overall company branding and awareness as part of the overall marketing initiatives and lead gen programs.
- Communicate and collaborate with all levels of management, other demand marketers, product and content marketers, sales leaders, and external resources such as creative agencies
What you'll bring
- 5+ years of demand generation marketing, marketing communications, product marketing or channel marketing experience preferably within SaaS space
- Ideal candidate has experience in marketing to Financial Institutions (Retail Banks, Investment Management companies, etc.)
- Go-to-market development plan capabilities – including successful launch planning positioning and execution
- Demonstrated results in improving sales pipeline/funnel close ratios
- Experience with marketing automation systems (DemandBased, Marketo preferred), familiarity with sales-stage nurture tactics, buyer personas and lead scoring
- Experience with customer relationship management tool (Salesforce preferred)
- Creative thinking capabilities; Interest/desire to learn and adopt new marketing strategies and tactics
- Strong project management, budget management and financial skills
- Excellent written and oral communications skills
- Strong interpersonal skills; ability to influence others without formal authority and build partnerships within the organization
- Exceptional communication skills. Consistent cross-functional and/or cross-team work is required
- Experience in digital marketing tactics highly preferred
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The starting base pay is $67,400.00 to $90,700.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.Benefits Include:
Medical, dental, and vision insurance
Remote-first workforce
401(k) program with employer match
Flexible paid time off
Generous Parental Leave
Volunteer for vacation
Opportunities to connect to build community and belonging
Pet insurance, legal and identity protection
Tuition reimbursement program