Content Marketing Specialist

Apply Description

At Atlas School, LLC, we are dedicated to our students’ success and committed to preparing students for entry-level careers in technical fields through hands-on training and education to positively impact their lives, communities, and workplaces. Our Content Marketing Specialist will support the efforts of the Marketing Department through creating content that generates leads and communicates the value of the Atlas School brand to the greater Tulsa community. We are looking for an individual who is excited to work across visual and textual media to accomplish this goal. This energetic creator will work closely with internal departments and external partners to support the Atlas School mission.

Task & Responsibilities

• Work with the Marketing Department to develop cohesive campaigns to drive new leads through paid and organic channels
• Develop further pathways for retargeting, lead engagement and lead nurturing across marketing channels
• Build and maintain content calendar, focusing on cross-department coordination to build a content repository
• Facilitate content capture at on-campus events and in the community, through photography, videography or other applicable mediums
• Be familiar with our school catalog and necessary regulatory compliance when building marketing materials
• Act as an ambassador of our brand guidelines internally and externally
• Exercise knowledge of the greater Tulsa technological ecosystem and support ongoing events and marketing campaigns
• Brainstorm and participate in marketing campaigns to create branding ideas, graphic designs, advertising copy and any necessary promotional materials to build brand awareness and drive leads
• Cultivate content to communicate brand values and objectives through long form content across channels optimizing for SEO and reach (e.g. blog posts)
• Build and document graphics for internal and external communications
• Organize marketing materials for Atlas School and External Partner events
• Perform other duties as assigned

Work Context

• Requires sitting
• Requires public speaking
• Requires telephone and multimedia conversations
• Requires face-to-face and virtual discussions with individuals and teams
• Requires time outside of business hours, including evenings and weekends
• Requires travel
• Requires meeting strict deadlines
• Requires working indoors

Requirements

Education & Experiences

• 2 or more years of relevant work experience in the marketing, graphic design, or advertising ?elds
• Preferred: demonstrated proficiency in long-form content writing

Skills:

Basic Skills

• Strong written, oral, and interpersonal communication skills with demonstrated success in collaborating with diverse groups of employees and customers.
• Strong presentation skills & must be detail oriented.
• Ability to deliver consistent levels of energy and enthusiasm.
• Thrives in an observation/coaching style environment.
• Pro-active problem-solving skills.
• Ability to handle frequent interruptions and work independently.
• Ability to foster creativity.
• Ability to master new technology tools with ease.
• Strong presentation skills and experience in interview settings.
• Open to constructive supervision and coaching.
• Preferred: experience with photography/video editing (not required).
• Preferred: working knowledge of the tech industry and general software development.

Tools:

• Desktop Computers
• Laptop Computers
• Editing Software (Adobe Suite, Canva)
• Google Suite
• Social Platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok)
• Web Platform (Webflow)

Maintaining Job Qualification Requirements Year-Over-Year:

In-Service Training Requirements

In-service training is provided to individuals fulfilling this position to enhance their skills set. Atlas School provides its employees with access to webinars, training sessions, and a collection of professional materials to keep abreast of current requirements, techniques, best practices, and policies and procedures. Training will occur during regular and on-going meetings.

About our Benefits

As part of our overall compensation package, we offer work/life flexibility, comprehensive health benefits, paid time off, and a generous retirement contributions designed to support you and your family.

Details:

• 100% employer paid medical, dental, and long-term disability for full-time employees only. Option to add vision and dependents.
• 401K employee and employer contributions.
• Paid time off to support you while you are out of the office.
• Paid holidays so our employees can spend time with those they care about
• Employer paid AD&D life insurance, with employee options to add supplemental life insurance.