About us
Under Armour is obsessed with being better, stronger, and more focused than anyone else out there.
Our mission: to make athletes better.
Our vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without.
Our values define and unite us, the beliefs that are the red thread that connect everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do.
Love athletes.
We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover.
Celebrate the wins.
We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due.