About us
Snap is a privately-owned global camera company focusing on multinational technology and social media. The company's flagship product is Snapchat, a multimedia messaging app known for its ephemeral nature, disappearing messages, and creative features such as filters, lenses, and Stories. Snapchat initially gained popularity among younger demographics for its unique approach to communication, allowing users to send photos and videos that disappear after being viewed. Over time, the platform has evolved to include various features, including augmented reality (AR) experiences, gaming, original content through Discover, and professional-grade editing tools. In addition to Snapchat, Snap Inc. has expanded its offerings to include hardware products such as Spectacles, and sunglasses equipped with a built-in camera for capturing first-person perspective content. The company has also invested in various other technologies, including AR, camera technology, and digital content creation.