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Brand Development Manager - Los Angeles, CAInnovation has guided our every decision since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we’re here to do the best work of our lives to push the greatest human powered machine into the future each and every day. We’re a team of barrier-breakers, disrupters, and problem solvers. We’re committed to building a diverse and inclusive workforce where every teammate can succeed as we inspire riders everywhere. This role is for our Los Angeles territorySpecialized Bicycles is seeking a dynamic and strategic Brand Development Manager to oversee and enhance our market presence within a designated territory. This pivotal role involves maximizing sell-in, sell-through, and market share across all sales channels. Implement and execute sales strategies that align with Specialized Bicycles' overall business objectives and growth plans. The Brand Development Manager will be responsible for managing the Specialized ecosystem, developing the existing retailer network, and identifying expansion opportunities to grow total market share. The ideal candidate will possess a deep understanding of the retail landscape, demonstrate strong leadership skills, and have a passion for driving business growth and building lasting relationships with retailers.Key Responsibilities:Independent Bicycle Retail (IBR):<ul> <li>Build and maintain strong, positive relationships with independent bicycle retailers to foster loyalty and collaboration. Establish a visit plan to support existing partnerships through consistent, impactful visits, frequently engaging with best-in-class partners.</li> <li>Ensure the full breadth of the product line is represented and secure floor space for maximum brand representation.</li> <li>Ensure new product introductions (NPI) are represented at launch and available in all premium partners.</li> <li>Actively develop and expand the existing retail network, identifying new opportunities for growth and enhancing market presence.</li> <li>Identify and establish new channels and partners for products like Globe and Turbo.</li> <li>Ensure IBR partners are fully immersed in brand knowledge through various education initiatives.</li> </ul>Specialized Retail:<ul> <li>Work with the store managers, market managers and Retail Merchandising team to make sure the right product is represented in the assortment plan and the on hand inventory and order books are up to date to optimize sell through. </li> <li>Maximize onhand inventory by working with retail managers to ensure timely building, flooring, and selling of all models.</li> <li>Ensure full engagement in promotions across stores in a territory by ensuring adherence to sales guidelines and merchandising standards.</li> <li>Lead education initiatives to enhance brand knowledge across all teammates using our many education platforms and initiatives.</li> <li>Ensure adherence to sales guidelines and merchandising standards throughout the territory.</li> <li>Site blockers and opportunities and deliver feedback to Commercial and Specialized Retail Leadership</li> </ul>Specialized.com:<ul> <li>Create a seamless rider journey by integrating click-and-collect and promotion programs.</li> <li>Integrate Specialized.com into the overall channel strategy for a cohesive approach.</li> </ul>Other: <ul> <li>Represent Specialized Bicycles at industry events, trade shows, and other relevant activities to promote the brand and network with key stakeholders.</li> <li>Gather and report customer feedback to improve products, services, and overall customer experience.</li> <li>Utilize the Specialized University (SU) training platform to stay informed about the latest products, market trends, and sales techniques, ensuring a high level of product knowledge and expertise.</li> <li>Regularly analyze market conditions and competitor activities to inform strategic decisions and identify opportunities for increased market share.</li> <li>Report all retailer interactions and activities using Salesforce to ensure accurate and up-to-date records of engagements.</li> <li>Total cash compensation: $120,000 to $140,000.</li> <li>Must have valid driver’s license and clean driving record</li> <li>Must reside in the Los Angeles, CA area</li> </ul>Minimum Standards:Consistently meet or exceed sales goals for all retail channels within the designated territory.Develop and maintain a visit schedule that ensures consistent and frequent contact with retailers:At Specialized, your base pay is one part of your total compensation package and will depend on your work experience, skills, certification, and location. For additional information on benefits and perks, please visit: <a href="https://benefits.specialized.com/" target="_blank">https://benefits.specialized.com</a>Here at Specialized we believe that bikes have the power to change lives. Our culture is one of passion, striving to break barriers and have a positive impact on the world. We want to increase representation of all races, genders, and body types in the cycling industry and are committed to building a diverse and inclusive workforce where all people thrive. We encourage everyone – especially those from marginalized groups – to apply to our job postings and help us earn the position as the rider’s brand of choice. We are always looking for creative, innovative, and passionate people who are eager to contribute to our mission of pedaling the planet forward. Regardless of your qualifications, if you are ready to make a difference, please apply and let us know how you can make an impact at Specialized! See what we are up to on <a href="https://www.linkedin.com/company/specialized-bicycle-components/" target="_blank">LinkedIn</a>, <a href="https://www.instagram.com/iamspecialized/?hl=en" target="_blank">Instagram</a>, and most importantly, our #<a href="https://www.instagram.com/explore/tags/dogsofspecialized/?hl=en" target="_blank">DogsofSpecialized</a>.

Specialized Bicycle Components

Brand Development Manager - Los Angeles, CA

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Position Summary Expert Solution Consultants demonstrate how the Adobe Experience Platform/Real-Time CDP will solve prospects’ business problems, using tailored use cases which clearly articulate the value and potential of the Platform. This is a technical pre-sales position and requires a solid technical background of data strategy, micro-services, advertising and cloud computing trends. Your job will be to simplify the complex, and be a credible, trusted advisor to both marketing and IT executives. As part of this role, you’ll be one of a handful of domain experts for Adobe’s data solutions. Enablement, evangelism, and public speaking are key to scaling our message of an experience-led world. Your primary function is to comprehend a client’s system architecture, understanding what they have built, what they have bought, and where Adobe can augment! Responsibilities The Solution Consultant is expected to:<ul> <li>Effectively demonstrate AEP</li> <li>Develop authoritative knowledge of the Experience Platform</li> <li>Maintain a keen familiarity of PaaS and CDP competitors, especially strengths and weaknesses of each competitive solution</li> <li>Keep up-to-date on trends &amp; developments around 1st, 2nd &amp; 3rd party data management and audience segmentation, including perceived deprecation of 3rd party cookies, ATT, ITP, and host of other exciting three letter acronyms.</li> </ul>Requirements (Be great at a couple of these, dangerous on a few more, and willing to learn the rest)<ul> <li>Experience with audience-based marketing. Customer Data Platform (CDP) experience a plus.</li> <li>Intricate knowledge of the Advertising ecosystem, namely DSP's, SSP's, Ad Servers, CTV.</li> <li>Ability to discuss data warehousing (including data storage, movement, and security)</li> <li>Conversant in enterprise product, solution and technology strategies with the ability to convert current knowledge and skills to the Adobe platform.</li> <li>Track record of efficiently working with geographically remote teams.</li> <li>Excellent presentation skills and strong verbal, written and interpersonal skills</li> <li>Project management skills in delivering on time solutions that routinely exceed customer needs.</li> </ul>Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $194,900 -- $314,900 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Adobe is proud to be an <a href="https://www.adobe.com/content/dam/cc/en/careers/pdfs/eeo-law-2020.pdf" target="_blank">Equal Employment Opportunity</a> and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. <a href="https://www.adobe.com/content/dam/cc/en/careers/pdfs/executed-eeo.pdf" target="_blank">Learn more.</a> Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email <a href="#">accommodations@adobe.com</a> or call (408) 536-3015.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.

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